To grow VAS Content revenues and VAS Content customer adoption.
Manage Non voice, Non Data
Establish revenue targets for the VAS team and apportion accountability accordingly to each direct report
Ensure adequate reporting on revenues and initiatives are in place as expected
Manage, monitor & track all VAS revenues providing an overall view of performance of each VAS verticals.
Segment and target VAS according to specific customer breakdowns in line with CSD and Voice Usage & Revenue.
Commercial owner of SMSC; USSD and other VAS (non-data related) platforms
Support Networks & IT (where applicable) or third parties (such as Comviva) in dimensioning for all such platforms
Ensure proper and professional stakeholder management
In conjunction with CMO & COO, decide on strategic partnerships and services to advance VAS revenues and innovations
Hold regular review sessions with key WASPs in order to grow revenues and solidify partnerships – with over thirty (30) major active relationships
Manage relationship with company to ensure smooth two-way cascading of information
Ensure VAS programs remain aligned with other Marketing services & company wide initiatives (such as new technology deployments; product and service launches) to ensure consistency within defined objectives
Oversee relationship with Other Marketing Verticals (MARCOMs, U & R; BI, Acquisition; etc.); CSD; Finance (BRT, SCM, RA, etc.); Regulatory; Business Excellence; Networks; IT; Legal; PR; HR amongst others Revenue and cross vertical leadership responsibility of
this role includes working with Vice Presidents and General Managers in IT, Network, Finance and CSD.
Team & Individual Management
Provide leadership & strategic direction for the VAS Team Management
Overall managerial role for team
Ensure career development of team
Manage relationship with Nigerian Communications Commission (NCC) in collaboration with Regulatory team concerning WASP management
First point of call for most third party engagements concerning revenue opportunities
Responsible for VAS AOP figures accounting for between 7 – 8% of company’s gross revenue (GR)
Ability to work under pressure
Experienced people and process manager
Excellent interpersonal, organizational and networking skills
Strong leadership & entrepreneurial skills
High energy person with the ability to organize, manage and deliver key strategic initiatives
Strong communication skills - both written and oral
Ability to work seamlessly with key internal and external stakeholders
Minimum First Degree in Marketing, Economics or IT. MBA from a recognized institute will be an advantage.
Preferably higher qualification and experience in Product Development; Innovation; Marketing
Minimum of 10 years of experience in a Technology and/or Marketing Product Development background