Trade Marketing Manager

End date: 2019-06-15

Aldelia

Trade Marketing Manager

Reports To: Marketing Director

Partner with Sales & Marketing teams to create and implement strategies to driv...

  • Full Time
  • Mid Level

Get in Touch

  • Block A4, Flat 302, 1004 Estates, Adetokunbo Ademola Street, Victoria Island, Lagos
  • noreply@aldelia.com.ng
  • www.aldelia.com.ng
  • +23414539546
  • COMPETITIVE

About

Reports To: Marketing Director

Partner with Sales & Marketing teams to create and implement strategies to drive the sales pipeline and meet revenue goals, for target geographies across Nigeria
Create integrated Trade (Channel) marketing programs utilising local market insights and sales input to ensure relevance in key geographies, to maximise sell-through
Be the expert in Trade (Channel) Marketing strategy development and effective execution to timelines
Directly engage with external Partner (customer) Accounts, to build long-term relationships, across retail, online, and B2B (wholesale and distributor) business
Lead Trade Marketing in co-ordinating mini-campaigns, supporting product launches and seasonal business needs.
Facilitate and enhance the Sales Team’s efforts in driving incentive programs and ensure successfully executed channel marketing activations
Work closely with Sales, Marketing, Digital and Creative teams to ensure consistent messaging across all channel partner activities
Connect with Marketing team to support key projects including events, promotional activities and trade shows as required

Requirements

Gradate or Post graduate qualification in Social Sciences
• 3-5 years of work experience in a consumer goods environment
• Experience in FMCG & Pharma industry would be an advantage!
• Some sales experience would be an advantage
• Trade or Customer Marketing experience preferably in FMCG industry
• Understanding of retail & wholesale trade
• Commercial thinking to inform trade opportunities and investment choices




Benefits

LAGOS